Yesterday my husband forwarded me an article from Slate that profiled Nendo, a Japanese design house that has gone into the chocolate business.
Nendo’s chocolate, not yet available in the U.S., has a brilliant design team behind it. The company produces some of the most inspired and unique confections I’ve seen.
But design is only part of what makes Nendo unique. The company’s entire approach is one of reimagining the chocolate eating experience. For example, their “chocolatexture” line includes a box of solid, unfilled chocolates that look like truffles. Instead of coming in a variety of flavors like most truffles, these chocolates come in a variety of textures, the idea being that texture is a facet of taste. By putting the focus squarely on texture, Nendo is asking us to rethink how we taste chocolate.
Another inventive creation by Nendo: these empty chocolate shells and their little vials of flavored fillings — a kind of create-your-own truffle. The Slate article points out that this concept does kill the fun of biting into a truffle without knowing what’s inside, but I like their idea of creating an interactive chocolate experience.
I only hope some day Nendo Chocolates will be easier to come by in the States.