A little while back I wrote about the history of traditional Italian gianduja and its more modern, spreadable cousin. Since that post, a couple of readers have asked me where they can buy gianduja, since all they’ve been able to find at their local supermarket is Nutella.
You have three options if you’re trying to locate real gianduja in North America. First, you can probably find it at a specialty chocolate retailer in your city or town. To find the closest retailer, search on chocomap.com or download the Find Chocolate! app on your device. Yes, there’s an app to help you find chocolate!
Another option: you can search the shelves of a European food import store (think Dean & Deluca).
And finally — and this is my own preferred method — you can buy gianduja online.
Why buying gianduja online makes sense:
Besides the fact that it’s clearly awesome to buy chocolate without leaving the house or speaking to another human being, I like buying gianduja online because the selection is much, much better online than anything you’ll find in a brick and mortar shop — this I promise. I’m guessing the average specialty Italian food importer will carry one or two types of gianduja. In contrast, online retailers carry dozens.
Favorite online gianduja retailers:
For starters, Amazon carries a respectable number of gianduja products of both the solid and spreadable varieties, so it may be a good place to start. I recommend also checking out the selection at Chocosphere and World Wide Chocolate. If you live outside the U.S. and know an online retailer that delivers to your region, I would love to know about it — send me a link!
Europeans may want to order directly from one of the acclaimed Italian gianduja makers’ websites, such as Venchi’s. Or even better, find an excuse to go to Turin (remember that obscure work conference your boss mentioned a while back…?) and pick up gianduja from one of the many specialty shops scattered around the city. I hear Turin is lovely this time of year…
Want a more hands-on way to get your, um, hands on some gianduja?
Rather than buying gianduja, I highly recommend you try making it at home in your food processor. After seeing how easy it is, you may never buy the ready-made kind again.
I dare you to stare at this for 5 seconds without your mouth watering… 🙂